你能給我講講品牌-品牌的作用嗎?
Could you tell me the function of a brand?
好的。
Yes.
品牌是用來區別一種產品或服務同市場上其他產品或服差異化務的。
*A brand is used to distinguish a product or service from others in the market. * A brand serves to differentiate a product or service from others in the market.
它還蘊含一種承諾，就是該產品或服務具有與眾不同的某種特征。
It also carries the promise that a product or service has a certain characteristic which makes it special or unique.
我明白了。所以消費者會由品牌聯想到品質。
I see. So consumers would associate the brand with the quality.
對。一個受到認可的知名品牌被公認為獲有品牌特權。
Right. A well-known brand which acquires brand recognition is considered to have achieved brand franchise.
品牌特權?
Brand franchise?
是的。比如，消費者.，可能將名牌看作是一項重要的附加值，所以他們往往選擇昂貴的名牌產品。
Yes. For example consumers may look on a reputable brand as an important added value, so they often select the expensive branded products.
